In PwC’s 2018 survey of 600 executives from 15 territories, 84 per cent say their organisations have at least some involvement with blockchain technology. Companies have dabbled in the lab; perhaps they have built proofs of concept. Everyone is talking about blockchain, and no one wants to be left behind.
It is easy to see why. A well-designed blockchain doesn’t just cut out intermediaries, reduce costs, and increase speed and reach. It also offers transparency and traceability for many business processes. Gartner forecasts that blockchain will generate an annual business value of more than $3 trillion by 2030.
Blockchain changing business
There are many indications that blockchain is altering the business landscape. Here are a few shifts:
Tokenisation, the representation of real or virtual assets on a blockchain — is spreading to raw materials, finished goods, income-producing securities, membership rights and more. You can now represent on a blockchain almost everything businesses do.
Initial Coin Offerings (ICOs), in which a company sells a predefined number of digital tokens to the public, are funneling billions of dollars into blockchain platforms. Increasingly, an alternative to classic debt/capital funding as provided today by venture capital and private equity firms and banks, ICOs in the first five months of 2018 raised $13.7 billion. The largest ICOs to date have been diverse and included Ethernet Ovet Sonet (EOS), which is focused on blockchain infrastructure; Huobi Token, a coin for a South Korean crypto exchange; and Hdac, an Internet of Things platform.
Enterprise software platforms that are the engine for company operations such as finance, human resources and customer relationship management are beginning to integrate blockchain. For example, Microsoft, Oracle, SAP and Salesforce have all announced blockchain initiatives. In the future, many core business processes will run on or inter-operate with blockchain-based systems. Using blockchain in concert with Enterprise Resource Planning (ERP) platforms will enable companies to streamline processes, facilitate data sharing and improve data integrity.
New industry and territory leaders are emerging. Gartner has found that 82 per cent of reported blockchain use cases were in financial services in 2017, but that sector’s portion dropped to 46 per cent of reported use cases in 2018. Our survey respondents still perceive financial services to be the current and near-term future leader of blockchain, but also see potential in industrial products, energy and utilities and healthcare.
Why it’s hard to trust a blockchain?
Blockchain, by its very definition, should engender trust. But in reality, companies confront trust issues at nearly every turn. As with any emerging technology, challenges and doubts exist around blockchain’s reliability, speed, security and scalability. There are concerns regarding a lack of standardisation and the potential lack of interoperability with other blockchains.
Also contributing to the blockchain trust gap is a lack of understanding. Currently, many executives are unclear on what blockchain really is and how it is changing all facets of business. Blockchain’s role as a dual-pronged change agent as a new form of infrastructure and as a new way to digitise assets through tokens, including cryptocurrency is not easy to explain. Think about other new technologies: users can try on virtual reality goggles or watch a drone take flight. But blockchain is abstract, technical and happening behind the scenes.
Building trust in the network is another challenge. It is perhaps ironic that a technology meant to bring consensus hits a stumbling block on the early need to design rules and standards. Take payment systems and mechanisms in banking. Though everyone plays by the rules of existing systems today, they don’t necessarily agree on how an alternative blockchain-based model should be designed and operated.
Majority of regulators are still coming to terms with blockchain and cryptocurrency. Many territories have begun studying and discussing the issues, particularly as they relate to financial services, but the overall regulatory environment remains unsettled.
What’s holding blockchain back?
Building a blockchain becomes more complex when third parties participate. Consider a multinational that builds a blockchain to manage an intercompany process such as transfer pricing or treasury management. Historically, the company might be struggling with dozens of ERP systems and inconsistent data and processes. Instead of one central ledger for each subsidiary, a single distributed ledger can eliminate the need for reconciliation. Companies are exploring how they might use internal digital tokens to represent cash or other assets, with the aim of streamlining their movement between business units.
A company creating a blockchain for itself will confront challenges related to internal buy-in, data harmonisation and scale. Still, this company can set and enforce the rules of the blockchain, just as it does with its ERP today. Blockchain’s benefits are best realised when different industry participants come together to create a shared platform. When you start inviting third parties to engage, you can’t write the rules yourself.
Our survey respondents echo these concerns, with regulatory uncertainty (48 per cent), lack of trust among users (45 per cent) and the ability to bring the network together (44 per cent) making up the top barriers to blockchain adoption.
The writer is an Associate Director at PwC Uganda.